Economic research

AI and the way we work.

We study how AI changes day-to-day work in small and mid-sized companies — where it saves time, where it doesn’t, and what that means for teams.

Questions we study

Beyond the hype.

Our interest is practical: which tasks actually get faster, what new work appears, and how companies can adopt AI without disrupting people.

Where time goes

Which everyday tasks — writing, summarizing, searching, reporting — benefit most from AI assistance.

Effects on teams

How roles shift when routine work is automated, and which skills become more valuable.

Real costs

What it really costs to run AI in production, and when it pays for itself.

Adoption

What separates successful rollouts from tools that nobody uses after a month.

Our approach

Measured in real companies.

We look at concrete workflows before and after AI is introduced, and we share what we learn with the businesses we work with.

  • Start with a baseline
  • Change one workflow at a time
  • Compare honestly, including what got worse
ObserveMap how the work is done today.
IntroduceAdd AI to one clearly defined step.
CompareMeasure time, quality and satisfaction.

Want to know what AI could save your team?

We can look at one of your workflows together and give you a realistic estimate.